| |
Why your Internet business NEEDS to
advertise on the internet...
Virtually
all online purchases originate in some way, shape, or form with
the web's various search engines. Unless you've already spent
millions of dollars offline building up brand equity and
establishing a dot com name that the world remembers (and if you
also happen to have no desire whatsoever to acquire any more
business!), you NEED to ensure that potential customers are
finding your website via text links, database listings, and via
the most effective banner advertising possible. Think about it:
Unless targeted customers actually see and hear your
site name regularly from an offline source, how else can
they really be expected to hear about you online if not
from search engines!?!? Even if your company has links to your
site from others in its industry, THOSE sites that point to yours
still have to rely at some level on search engines referring their
own visitors! Regardless of the particular instance, most web
traffic can be traced back in one way or another to a search
engine!
Getting
down to the "nitty gritty..."
We've established that if you sell a product or service via the Internet, your
company needs to make sure that it is listed
with all of the net's search engines, directories, and related databases.
But for those online business who purchase banner ad space,
decisions pertaining to which web pages to invest in, which
banners to run, and what sort of ad product(s) to buy can be
critical to their success. It is helpful, of course, to first know
how many visitors it typically takes to generate an order at the
site to be advertised. Search engines generally charge for banner
placement by CPMs (1 CPM = 1,000 banner displays). Sponsors
of Azoos typically receive click through rates of 3-4% (meaning
that for every 1,000 times a banner is shown, there is a good
chance that 30-40 potential customers will click on it). At a rate
of $9/CPM, an advertiser who wins over 1 customer for every 100
site visitors would, in effect, be paying about $9 for every 35
visitors we send to their site or just over $25 for every order
they receive (not yet accounting for the important elements of
repeat business, referrals, etc;). Thus, if the company in this
hypothetical example earns more than $20 for each sale with a
repeat business/referral rate of 20% or more, they would be
foolish not to buy as much advertising space as is
available since every 1,000 banner views purchased equals a
profitable order! But knowing which ad product to buy (i.e.
general rotation, keywords, etc;) can play a crucial factor in
determining that company's level of success. Most internet search
engines employ sales reps who only loosely explain these concepts,
reel in new advertisers, and to then continually attempt to sell
those same advertisers more and more banner space with little or
no rationale behind their sales pitches! But Azoos breaks this
mold once again and actually works with our clients, with their
numbers, with their goals..giving advice every step of the
way in order to develop and maintain the most successful campaigns
possible. Where other search engines churn out "sales
reps," we take pride in creating campaign specialists. If
we're going to continue to profit, we should, after all, be earning
it.. by helping you get the most for your ad dollar!
More
Information On
Advertising With Azoos...
Contact
A Campaign Specialist | Azoos
Ad Rates & Products
| Glossary of Online Advertising Terms
| An Industry "Low
Down"
|
|
 |
 |
Beat
The Odds! |
 |
|
 |
|
Truth: It is
unfortunate but World Wide Web advertising
served as one of the greatest "bursters" of the
"internet bubble" at the turn of the new
century. Companies whose executives had prior experience
in offline media advertising rushed into the 'net game --
apparently without
crunching enough numbers. They invested far more than was
necessary to get results that were far less than expected.
Their goals were based on old data..tv & radio
advertising..and simply weren't congruent to the
understanding the nature of the new media. In the late 1990s, it was not uncommon for
e-businesses to
pay as much as $70 or more per thousand banner views but to
receive only 0.5% click through rates. In other words,
some companies in the "golden age" of online
advertising were paying $70 for every 50 visitors their
websites received. Many of these sites had to have 1-200
visitors before even winning over ONE order.. and thus,
the price of "buying" customers with banner
advertising became VERY expensive. As these over-spending
companies began to disappear, those search engines who
were glomming off of their ad revenue, began to suffer as
well. Rather than adjusting intelligently to meet the
needs of sponsors, however, engines today still continue
to try to increase their revenues by charging more and
more for less and less. But Azoos focuses not only
on cutting prices low enough for almost any of our
sponsors to profit, we focus on increasing our
advertiser's click through rates in order to noticeably
raise the number of visitors, sales, repeat business,
& referrals they receive! Avoid becoming another
internet crash statistic, advertise with Azoos.com
and work with experts who have see the industry
rise..fall..and who can MAKE it rise again!!! |
|
|
|
|
 |
|
|
Add Your Site!
No form of online advertising is as important as this! CLICK
HERE!!!
Free Bookmark!
Add Azoos.Com to your web browser's list of favorites and never get
lost on the internet again!
CLICK HERE!!!
New Web User?
Visit some of the net's EASIEST & HOTTEST sites!
CLICK HERE!!!
Own a website?
Make sure it's added to the Azoos database!
CLICK HERE!!!
Azooswear™
Whenever our
sponsors wear Azoos shirts & jackets,
they promote not only us but themselves
as well!
CLICK HERE!!!
Our Home Is..
...Your Home! Make Azoos.Com your home page!
CLICK HERE!!! |
|
